From Design to Speed: How We Took Extreme Construction’s Custom Site to the Next Level
From Design to Speed: How We Took Extreme Construction’s Custom Site to the Next Level
When we first finished Extreme Construction’s beautiful new custom website, the team was thrilled with the design — and rightfully so. It was bold, modern, and matched their brand perfectly. But there was one thing still on our radar: speed and performance.
This case study is a perfect example of what happens when design and optimization come together the right way.
The Challenge
Extreme Construction’s new website was custom-built from the ground up — no off-the-shelf themes here. But with that level of customization comes one big trade-off: performance.
- Mobile: 54
- Desktop: 65
These numbers weren’t terrible, but for a site that’s meant to generate leads and showcase the company’s work, they weren’t where we wanted them either. Our goal was to push Extreme Construction into the top-performing category — scoring above 80 on mobile and above 90 on desktop — without compromising its unique design.
The Process
We partnered with optimization experts and brought in our own dev team to tackle the problem from every angle. Over the course of a few weeks, we worked through deep-level performance improvements including:
- Integrating Cloudflare CDN for faster global delivery
- Configuring Lazy Load to delay non-critical scripts
- Optimizing CSS and JavaScript manually to prevent layout shifts
- Serving all images through Smush Pro CDN
- Testing across devices, browsers, and caching environments
This was not a plug-and-play job — it was full-on collaboration between teams, testing, and refining until we hit the mark.
The Results
When the dust settled, the results were nothing short of incredible:
Metric | Before | After |
---|---|---|
Mobile Performance | 54 | 85–90+ |
Desktop Performance | 65 | 95+ |
Accessibility | — | 91 |
Best Practices | — | 96 |
SEO | — | 85 |
The site now loads nearly twice as fast, with a near-perfect Google PageSpeed score — a major win for both SEO and user experience.
“This process took time and detailed coordination, but the effort was absolutely worth it the site is officially performing at an elite level now.”
— Leo Amador, Founder, L.A.
Marketing & Web Presence Consulting, LLC
What Makes This Special
This wasn’t a theme tweak or a plugin fix. This was a full optimization of a hand-coded custom design and it shows what’s possible when you mix creativity with technical precision.
For businesses like Extreme Construction, where design and functionality both matter, this is the kind of performance that sets you apart.
Next Steps
We’ll continue to monitor performance and expand their local SEO strategy while helping them launch their YouTube channel for project showcases. Every improvement builds on the next.
If you’re a business owner wondering whether your website could (and should) perform better — the answer is probably yes.
Let’s talk about how we can help you get there →
Project: Extreme Construction Inc.
Completion: October 2025
Agency: L.A. Marketing & Web Presence Consulting, LLC