7 Powerful Ways Local Businesses Can Stand Out on Google in Newark NJ!

If you’re a local business owner, showing up on Google isn’t optional—it’s essential. When people search for services “near me,” your business needs to show up, stand out, and win the click. Here’s a quick guide to help you dominate local search.

1. Claim and Optimize Your Google Business Profile (GBP)

Your Google Business Profile is your digital storefront.

• Make sure your name, address, phone number, and hours are accurate
• Choose the right primary and secondary categories
• Add a strong business description with relevant keywords
• Upload high-quality photos and your logo
• List services, products and answer FAQs

2. Get More Reviews—and Respond to Them

Reviews build trust fast.

• Ask your happy customers to leave reviews right after the sale or service
• Use a tool like BirdEye to automate review requests
• Always respond to reviews—positive and negative
• Mention keywords in your responses when possible

3. Post Weekly on Your Google Profile

Yes, you can post on your Google Business Profile—just like social media.

• Share updates, promos, or events
• Include a clear call to action
• Add images or videos to get more attention

4. Use Local SEO to Increase Visibility

Your website should speak Google’s language.

• Include local keywords (e.g., “roofing company in Newark NJ”)
• Add schema markup for local businesses
• Keep your NAP (name, address, phone) consistent across all directories
• Create local landing pages if you serve multiple areas

5. Add Photos and Videos Regularly

Visual content boosts engagement.

• Businesses with photos get more direction requests and clicks
• Show your work, your team, and happy customers
• Use video to highlight services, walk-throughs, or testimonials

6. Get Local Backlinks

Local links build authority and trust with Google.

• Get featured in local news or community blogs
• Join your local Chamber of Commerce and industry directories
• Sponsor local events or partner with other businesses for cross-promotion

7. Have a Mobile-Optimized, SEO-Friendly Website

Your site needs to convert and rank.

• Make sure it loads fast, is mobile-friendly, and easy to navigate
• Use strong headlines, calls-to-action, and contact forms
• Embed Google Maps, reviews, and highlight your top services

Final Tip: Track What’s Working

Use tools like Google Search Console, Google Analytics, and GMB Insights to track how people are finding and interacting with your business. This helps you make smarter marketing decisions.

Want to skip the guesswork?
At L.A. Marketing & Web Presence Consulting, we help local businesses get found and grow online. From SEO to reviews to web design—we’ve got you covered.

Let’s talk strategy: https://leoamador.com/schedule-your-1-on-1-call/