Why WordPress Is The Best Platform For Your Website’s SEO

Digital Marketing Agency, Newark NJ

With so many different website builder options out there it can be stressful deciding on the right platform to use to get your business website up and running. We prefer WordPress, and we will explain why. We choose the self-hosted WordPress platform when designing websites for our clients simply because it’s the most SEO friendly “out-the-box” platform available. Of course, there is a lot more to SEO than just simply installing a platform. However, WordPress gives you a head start with its solid framework.

What Is WordPress?

Whether you are ready to get started with a new website or ready for an upgrade WordPress is definitely a platform worth exploring. WordPress is a web software that can be used to create websites, blogs, or apps.

Who Else Uses WordPress? 

WordPress has over 60 million users and it’s used by many Fortune 500 Companies such as, eBay, SONY, GM, UPS, and many other brands that are noted here https://en.wordpress.com/notable-users/.

Don’t Just Take My Word For It! 

WordPress is a very powerful tool and Matt Cutts from Google thinks so too in this video. The video is almost 3 years old but the content is still very useful and relevant today. https://www.youtube.com/watch?v=3P-m2cBCJSk.

5 Reasons Why WordPress Is The Best Choice For Your Website’s SEO. 

Reason 1 – Fast Website Loading Times

Unless the WordPress template is poorly coded pages will load faster, so the search engines respond with good rankings and users enjoy a good experience while visiting your site. WordPress generates proper HTML code that search engines love, that provide reliability and efficiency to the user on your website.

Reason 2 – Build Large Sites Quickly With WordPress

Search Engine Optimization relies upon content. It is very easy to add content to your website using WordPress, anyone who knows how to use Microsoft Word can easily add a new page or post with content to their website making it unnecessary to pay a webmaster repeatedly when in need of changing some text or add a promotion to your site for example.

Over the years WordPress has developed into a content management platform, but it has maintained it’s original blogging/publishing features which provide more clean services by Home Concierge cleaning service in the background for more get ranking that allow for quick and easy publishing tool. The more content that appears on a website, (useful, unique, and relevant content) the more opportunities you will have to rank on search engines like Google, for a wider variety of keywords phrases. Simply put, WordPress allows you to create content more quickly than other platforms, surely quicker than static HTML pages.

Reason 3 – Automatic Descriptive URLs with Permalinks

Having the Keywords on the URL of a page on your website is a ranking factor. This means that if you are trying to rank for “Roofing Installation” then this URL mysite.com/roofing-installation would rank better than mysite.com/index.php?page=5. WordPress automatically constructs these permalinks. A permalink is simply WordPress way of describing the URL for a particular page.

Do note that the feature has to first be turned on, it is not activated in a default installation.

Reason 4 – Built-in blogging capabilities

A common solid approach to a commercial site on the WordPress platform is to have your main services pages for a business published on the Pages section of WordPress and have educational articles, product updates, and general blog posts published to the Posts section of WordPress. This dual capability gives website owners a competitive advantage over those who are not employing a blog. This is because search engines like Google, LOVE frequent content that is unique and useful to the user.

Reason 5 – Improve rankings with user comments

WordPress has a commenting system that allows any visitor to the site to leave comments (good, or not so good) about your pages and posts. This WordPress commenting feature is what really starts to leave a static HTML website behind. Not only can you learn a lot from your visitors who may leave a comment posing a question that may benefit other visitors too, or point out a flaw in one of the products or services that you offer that needs improvement but these comments also serve as a source of free unique content. When a visitor leaves a comment on your page or post, or there is a dialog between two or more customers, when the search engine spiders visit your site they treat this content no different than if it was written by you on the original post or page content and it is indexed the same way. In a nutshell, by turning on the commenting feature on posts and pages that make sense can have your visitors generate fresh content for you and when the search engines discover periodic fresh content on your site, your site gets treated differently. As a site with regular new content, you get more frequent visits from search spiders, faster indexing, and higher rankings.

Please share your comments below. Thank you!

 

 

Leo Amador

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